Verified voices
Students are verified before joining the panel, so your research starts with a real human sample.
Nigerian consumer insight
Market research in Nigeria, built for the pace of now.
Sóró helps teams understand Nigerian Gen Z through deep conversations with verified university students—without waiting weeks for a traditional fieldwork cycle.
Start a research briefConversation, not checkboxes
AI-moderated interviews can ask the useful follow-up—not just collect a one-word answer.
Decision-ready in 48 hours
Receive themes, verbatims, demographic cuts, and exports while the decision is still live.
What you can learn
Use research to make the next move with confidence.
Does this product concept make sense to students?
Which message feels credible—and which one feels forced?
What stops a customer from trying or trusting the brand?
How does a campus audience actually discover and discuss the category?
Questions about Gen Z need a Nigeria-native answer.
Nigeria's consumer market is young, mobile-first, and shaped by local trust, affordability, and culture. Research designed for another market will miss that context. Sóró keeps the work close to the people whose choices you are trying to understand.
Context: KPMG reports that more than 60% of Nigerians are under 30 and that social platforms increasingly shape commerce and trust for younger consumers. Read the 2025 Nigeria consumer trends report.
Frequently asked questions
What makes Sóró different from a traditional market research agency in Nigeria?
Sóró is purpose-built for fast qualitative research with verified Nigerian university students. Instead of a long fieldwork cycle, AI-moderated conversations surface follow-up questions and are delivered as a structured report within 48 hours.
Who can Sóró research?
Sóró currently specialises in verified Nigerian university students. This makes it suited to questions about Gen Z preferences, product concepts, campaigns, digital behaviour, and campus-adjacent consumer segments.
What do I receive in a Sóró research report?
Each brief includes AI-moderated conversational interviews, a structured synthesis, verbatim quotes, demographic breakdowns, and CSV and PDF exports.