African youth insight, on startup time

Honest answers from verified Nigerian students. In 48 hours.

Sóró runs AI-moderated interviews with university-verified students and turns them into a structured report — fast enough for the decisions you're making this week.

From brief to report

A research pipeline that fits in your sprint.

01

Submit your brief

Share your research question, target respondent profile, and how many people you need. Pay upfront — that's it.

02

We deploy

Our AI turns your brief into a conversational interview and pushes it to matched verified students. Dynamic follow-ups dig for real depth.

03

Report delivered

Structured insights: key findings, verbatim quotes, demographic breakdowns, CSV + PDF export — within 48 hours.

The panel

Sóró's respondents are verified through university email or student ID before they can ever earn. We screen for fraud continuously and pay in cash, so people show up with real, considered answers — not point-farming noise.

10+

universities represented

100%

university-verified

Universities on the panel

UIUNILAGOAUUNIBENABUUNNLASUCovenantFUTAUNIPORT

Verification method: students confirm enrollment via their official university email domain or by uploading a current student ID, both checked before activation. Quality controls include attention checks, response-time analysis, and verbatim review.

Why not Google Forms or the big agencies?

The honest comparison. Sóró is built for the way modern teams actually move.

SolutionVerified African youthAI conversationsUnder ₦300k48hr turnaroundNigeria-native
Kantar / Nielsen
GeoPoll
Google Forms / Typeform
Local research firms
Sóró

Simple, single-tier pricing

One brief, everything included. Custom panels available.

Per research brief

₦250,000

Payment required upfront before deployment

  • 100 verified respondents
  • AI-moderated conversational interviews
  • Structured report with verbatim quotes
  • Demographic breakdown
  • CSV + PDF export
  • 48-hour turnaround
Submit your brief

Custom pricing available for larger panels or ongoing retainers.

Submit your first brief

Tell us what you want to learn and who you want to hear from. We'll reply within one business day.

Built so you can trust every data point

Verified panel

Every respondent is a real, ID-checked Nigerian university student.

Fraud screening

Bot, duplicate, and low-effort responses are detected and removed before reporting.

Data quality guarantee

Conversational depth and follow-ups mean answers you can actually act on.

Confidential & GDPR-aware

Your brief and findings stay private, handled with modern data-protection practices.